Superb – provisions for cycling

Fixed for Fashion

 

 

Location: Boston Massachusetts
Design Team: Justin Viglianti, Andres Bernal, Alfredo Rico-Dimas
Owner: Boston Bicycle LLC
Brand Manager: Jason Hollingsworth
Graphic Artists: Stripy Cat, Alexandra Horeanopoulos, Justin Viglianti
Construction Contractor: Justin Viglianti
Project Year: 2009

A bicycle boutique with a focus on fixed gear & urban riding, Superb is a full service shop offering repairs and sales in an environment designed to stylize the act of bicycle shopping.  Expanding on the shop’s original 1900′s motif, the retail store is a marriage of Victorian esthetic and minimalist design further commenting on the bicycles dual nature of being both tradition and trend.  As the need for alternative methods of transport become an ever-growing reality, Superb responds to the consumers desire for stripped down and simple ways to get to work, and yet offering tailored components and frames to fit individual personalities.  Superb identifies less as a retail store and more as a place where culture and commerce intersect.

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O Z I I O is a Boston based design collaborative re-awakening the potential of design in everyday life. We believe that design is inspired by the people and places that make the built environment a unique and rich database of ideas. Our mission is to transform those ideas into informative, creative, and provocative designs that are considered integral pieces of the urban landscape.

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Justin Viglianti
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