Everything is designed.
We don’t like to think of ourselves as being idealist or absolute, only our process. Design implies a plan is at work with a desired result, but design is more than results. Design is painstaking re-examination,and attention to craft & quality, it is intelligent and innovative, and at the same time it is classic and orderly. Design makes everything better and yet it is meant to be unnoticed. We are interested in bringing design to the forefront of the cultural maelstrom in whatever form it takes.
